The easiest thing you can do is buy recycled toilet paper, kitchen towels, napkins and handkerchiefs.

Unfortunately the tissue products rarely state the recycled content on the package. But here are a few tips on what you can do.

Ask for recycled tissues in your supermarket
You will set an important signal by proactively asking for recycled tissue products in your supermarket. The retailers need to know from you that you don’t want to buy toilet paper which puts unnecessary pressure on the environment.

Recycling is a good and high quality choice
That recycled tissue products are always hard and scratchy is a myth. There are a range of high quality recycled tissue products which are soft and absorbent and which will not reduce your comfort.

Don’t be misled by recycling claims on the packaging
Beware that recycling claims often only refer to the wrapping and can be misleading.

Don’t choose the whitest product
The whiter the product, the more likely there is a high level of virgin fibres in the product or a huge amount of bleaching- both have negative consequences for the environment. Choose products which are not so bright

Which brands to buy?

WWFs scoring shows that all the major tissue producers need to improve, but that there are also differences between them. If you need to make a choice, then choose products from companies with more green and yellow scores (see graph below).

View a list of products produced by each company in different countries