Paul’s European tour continues with a trip to Italy. His first stop is the elegant northern city of Milan, famed for two things – football and fashion. Paul’s guide, Genevieve, shows him how a local department store has gone one better by fusing the two together. After being dragged around the stores, Paul attends a game of calcio storico, a medieval mixture of rugby, football, wrestling and outright war. The game pitches two teams of locals dressed in 16th-century clobber against each other in a free-for-all stampede of gouging, stomping and head-bashing. In the Tuscan town of Petra Santa, Paul enjoys a rather more genteel time at the Association of Househusbands. For centuries Italian men have been the embodiment of the macho male. But in this small town a quiet revolution is taking place as husbands learn ironing, washing and cleaning. Paul learns one possible reason for this change in male attitude has to do with the fringe benefits they can earn in the bedroom…